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Hummer: How the Little Truck Company Hit the Big Time, Thanks to Saddam, Schwarzenegger, and GM

Martin Padgett Jr




[PDF.su28] Hummer: How the Little Truck Company Hit the Big Time, Thanks to Saddam, Schwarzenegger, and GM

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 | #1512886 in Books |  Motorbooks |  2004-12-03 | Original language:English | PDF # 1 |  9.25 x.75 x6.25l,1.10 | File type: PDF | 256 pages

 | Great product!

||0 of 0 people found the following review helpful.| Wish more automotive books were like this!!|By Jeepwalker|This is a fantastic recounting of all the twists and turns it took to bring Hummers to the public market. I believe Padgett Jr. succeeds in putting those forces in the U.S. historical context of the 90's into the early 2000's and how they interact with each other. It's actually a history book of sorts, not only about AM|About the Author|Martin Padgett is the editor of the Web's Automotive Authority, www TheCarConnection.com, and contributes regularly to Stuff magazine as the resident "road warrior." He also writes car news and columns for Import Tuner, Edmunds.com, and other pu

Part company history, part business tale, and part action novel, Hummer tells the story of the Humvee's rise from a utility vehicle bred for military use to a suburban status-symbol. More that a simple story of GM's clever branding scheme at a perfect juncture in automotive, consumer, and world histories, this book is a cultural dissection of what images make American's open their pocketbooks so readily, and how buying American consumers was never so easy-or conflic...

You easily download any file type for your gadget.Hummer: How the Little Truck Company Hit the Big Time, Thanks to Saddam, Schwarzenegger, and GM   |  Martin Padgett Jr. I was recommended this book by a dear friend of mine.

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