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Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

Clyde Philip Rolston, Amy Macy, Tom Hutchison, Paul Allen




[PDF.pq67] Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

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 | #252189 in Books |  Focal Press |  2015-12-16 |  2016-01-15 | Original language:English | PDF # 1 |  9.25 x1.11 x7.50l,.0 | File type: PDF | 492 pages

 | Focal Press

||0 of 1 people found the following review helpful.| the paper version is so bad quality and the images of the graphics are so ...|By Arnold|the paper version is so bad quality and the images of the graphics are so poor so expensive to have this quality.|0 of 1 people found the following review helpful.| The product is worth the price, it looks very beautiful. I am very satisfied with it, since receive|About the Author|| |Amy Macy is Professor in the Department of Recording Industry at Middle Tennessee State University. She is the recipient of the Distinguished Educator in Distance Learning and the Outstanding Achievement in Instructional Tech

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.

Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.

As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing...

You easily download any file type for your gadget.Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era   |  Clyde Philip Rolston, Amy Macy, Tom Hutchison, Paul Allen. I was recommended this book by a dear friend of mine.

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