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| #785987 in Books | 2005-12-14 | Original language:English | PDF # 1 | .95 x7.56 x9.68l, | File type: PDF | 432 pages||0 of 0 people found the following review helpful.| Get it!|By Customer|Get it! Great book|2 of 2 people found the following review helpful.| Very accurate|By Justin Carroll|Before I got into the music industry I read every book out there that had anything to do with the business. After years of working I realized only a select few of those many many books were accurate. This||"The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up. From grassroots and internet marketing to advertising, publicity and distribution, this tome could never be described as an easy read, but over the c
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.
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